What's it like to be a production intern?

There is no such thing as a “dull moment” when being a production intern, at least in my experience. Within my first week interning at CROP Creative Media, I had done more than I could have imagined doing at any internship. With these experiences, I have so far learned different aspects of pre-production, production, and post-production, and I am eager to learn more with my remaining time here.

Being a Production student, I had a general idea of what it was like to work in a production company. I knew the overall roles, different job positions, and I thought I knew what it was like to be involved in an actual production of something (having participated in different productions before). However, within my first week here, I realized that things are way more complex than what I had learned.

 I got the chance to be a part of a commercial shoot and was able to experience first hand what an actual production of a commercial is like; all the people involved such as lighting crew, set production crew, director, DP, camera man, etc. To be able to work hands-on with the people on set was truly a rewarding experience. 

CROP has also taught me about deadlines, budgeting and estimating the value of a production – something I was completely clueless about. I had the opportunity to envision my own production of a commercial and estimate a budget for that production. After sitting down with the Senior Producer here at CROP, I learned that MANY things have to go into consideration when creating a budget, which was extremely helpful. 

Post-production is another aspect that I have been working on at this internship. I became more familiar with Final Cut (since I had only worked with Premiere before) as well as Adobe After Affects and Illustrator. These were programs that I had not worked with before and I was able to learn the basics quickly as an intern. So far I have been exploring all different aspects of a production company, and that’s exactly what I expected when I came here – to experience the different positions to eventually find my path. 

People always told me that I should be prepared to get coffee for people and do “boring” office work during my time as an intern. However, as a production intern at CROP I have not had a single day where I wasn’t thrilled to be doing what I am doing. The people at CROP treat me like I am part of their team, and have the patience to work with me through every process that I am learning about. Not one day here has been the same as the other, and being an intern here is showing me that I chose the right career for myself. 

Do you need a video?

Do I Really Need a Video?

Whether you have a product to sell, a service to promote, or a cause to champion, this question should be the very first thing you ask yourself when considering how to market your idea.

The truth is, sometimes you don’t need a video to share your message. Some ideas are best shared via print, social media, or maybe even just word of mouth.  So how do you know when a video would be most effective?

There are a number of reasons to create a video. Below, we have listed 4 reasons to consider making a video. 

1. To raise awareness. 

2.     Sell a product or service

3. To Raise Money

4. Emotional Response

Think back on television commercials that you still remember, some perhaps even years later.  Why have they stuck with you all this time? Most likely they caused you to feel something. You laughed, you watched in horror, maybe you even cried. But you felt something. 

An effective video presentation is a combination of many things - a creative idea, an interesting script, a well-designed set, solid actors, quality graphics, and appropriate music or background noise, just to name a few.

Each of these things works together to convey an idea in an interesting, yet professional, manner; and ultimately, inspire the viewers to buy into whatever is being promoted.  

With that in mind, consider your project.

Would your potential customers or clients be more likely to purchase your product or support your cause if they were encouraged by a well-designed and well-executed visual presentation? 

If the answer to this question is yes, then you really do need a video.  It’s as simple as that.


CROP Creative Media Welcomes Michael Hancock!

CROP Creative Media welcomes its newest team member, Michael Hancock, an editor and motion graphics artist who spent his formative years in Indiana and graduated from the University of Southern Indiana. Before joining CROP Creative Media, Michael was an editor for a Jacksonville-based ad agency. He also has experience as a copywriter and storyteller.When Michael is not working, he enjoys spending time with his wife, Jasmine. His hobbies are woodworking and fitness. Michael’s email address is: Michael@cropcreativemedia.com.

Summer Intern Musa Malik

Musa Malik grew up in Miami, Florida. He attends the University of North Florida, where he will be graduating from the School of Journalism and Communication with a major in Television Production this autumn. Musa has garnered more than 200,000 views independently on YouTube, and has competed in several film competitions such as Elfenworks Social Justice and Campus MovieFest, where he placed in the Top 16. Musa is also an avid traveler.