In an earlier blog post we showed you the motorcycle safety public service announcement that we produced in 2014 for the Florida Department of Transportation and the Center for Urban Transportation Research at the University of South Florida. Here’s a look behind the scenes — a video that shows the team at work during production on the PSA, which depicts a crash between a motorist and a motorcyclist. It was a complex, night shoot that required extensive planning, specialized expertise, and a stunt crew. Post-production work included editing, animation, sound design, and motion graphics.

For more information, visit the FDOT’s site at http://www.ridesmartflorida.com.

Drew Brandom

CROP Creative Media, 14413 Lake Jessup Drive, Jacksonville, FL, 32258, United States